Definition of Above the Fold
The portion of a webpage that is visible without scrolling.
Explanation of Above the Fold
Above the fold refers to the portion of a webpage that is visible without scrolling. This term originates from the newspaper industry, where important news was placed on the upper half of the front page, visible when the paper is folded. In digital marketing, above the fold is crucial because it is the first thing users see when they land on a page. Content placed above the fold typically includes headlines, key messages, and calls to action, aiming to capture the user’s attention immediately. Ensuring that critical information is above the fold can significantly impact user engagement and conversion rates, as users are more likely to interact with content they see first without needing to scroll.