Ad Banner

Definition of Ad Banner

A rectangular graphic display that stretches across the top, bottom, or sides of a webpage.

Explanation of Ad Banner

An ad banner, also known as a banner ad, is a form of online advertising displayed on websites. It typically appears as a rectangular image or graphic, containing promotional content and a call to action. These banners are designed to attract visitors’ attention and encourage them to click on the ad, leading them to the advertiser’s website or landing page. Ad banners can vary in size, placement, and design, and they can be static or animated. They are a common tool in digital marketing, used to drive traffic, increase brand awareness, and generate leads. Effective ad banners are visually appealing, relevant to the target audience, and strategically placed to maximize visibility and engagement.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.