Ad Click

Definition of Ad Click

The action of a user clicking on an online advertisement.

Explanation of Ad Click

An ad click occurs when a user interacts with an online advertisement by clicking on it. This action usually redirects the user to the advertiser’s website, landing page, or another digital destination. Ad clicks are a critical metric in digital marketing, as they indicate user engagement and interest in the advertised content. The number of ad clicks helps measure the effectiveness of an advertising campaign and the attractiveness of the ad itself. High click-through rates (CTR) suggest that the ad is compelling and relevant to the audience. However, it’s important to monitor not just the number of clicks but also the quality of the traffic generated to ensure that clicks translate into meaningful actions, such as conversions or sales.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.