Ad Exchange

Definition of Ad Exchange

A digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions.

Explanation of Ad Exchange

An ad exchange is a digital marketplace where advertisers and publishers buy and sell advertising space in real-time. It operates as an auction-based platform, allowing advertisers to bid for ad placements on various websites and apps. Publishers list their available ad inventory, and advertisers place bids to display their ads to the desired audience. Ad exchanges use advanced algorithms and data to match ads with the most relevant audiences, optimizing the chances of successful engagements. This process is often automated through programmatic advertising, making it efficient and scalable. Ad exchanges provide transparency and flexibility for both advertisers and publishers, helping them maximize their return on investment and ad revenue.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.