Definition of Ad Impression
A single instance of an advertisement being displayed on a webpage.
Explanation of Ad Impression
An ad impression occurs each time an advertisement is displayed to a user on a webpage or digital platform. It represents the opportunity for the ad to be seen, regardless of whether the user interacts with it. Ad impressions are a fundamental metric in digital advertising, used to measure the reach and visibility of an ad campaign. They are typically recorded every time the ad is loaded on a user’s screen. While impressions indicate how many times an ad is shown, they do not measure user engagement or effectiveness. To assess an ad campaign’s success, impressions are often analyzed alongside other metrics like click-through rates, conversions, and return on investment.