Ad Inventory

Definition of Ad Inventory

The total amount of space available on a website for advertisements.

Explanation of Ad Inventory

Ad inventory refers to the total amount of advertising space available on a website or digital platform that can be sold to advertisers. This includes spaces on webpages, mobile apps, video streams, and other digital media where ads can be displayed. Publishers manage their ad inventory by determining the number and placement of ads they can offer without compromising user experience. The value of ad inventory depends on factors such as the size of the audience, the type of content, and the demographics of the users. Effective management of ad inventory is crucial for maximizing ad revenue while maintaining a balance between content and advertisements to keep the audience engaged.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.