Ad Mediation

Definition of Ad Mediation

A technology that helps app developers and publishers manage multiple ad networks to optimize revenue.

Explanation of Ad Mediation

Ad mediation is a technology that helps mobile app developers and publishers manage and optimize their ad inventory by connecting them with multiple ad networks. It serves as an intermediary platform that automatically selects the best-performing ads from various networks to maximize revenue. For example, an app developer might use ad mediation to display ads from different networks like Google AdMob, Facebook Audience Network, and others, based on real-time performance and bidding. Ad mediation platforms use algorithms to determine which ad network can deliver the highest revenue for each ad impression. By aggregating demand from multiple sources, ad mediation helps publishers achieve higher fill rates, better eCPM (effective cost per thousand impressions), and improved overall ad performance. It also simplifies the process of integrating and managing multiple ad networks, providing a centralized dashboard for monitoring and analytics. Effective ad mediation can significantly enhance monetization efforts and optimize ad revenue.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.