Ad Network

Definition of Ad Network

A company that connects advertisers to websites that want to host advertisements.

Explanation of Ad Network

An ad network is a company that connects advertisers with publishers looking to host ads. It aggregates ad inventory from various publishers and matches it with the demand from advertisers, facilitating the buying and selling of advertising space. Ad networks help advertisers reach a broader audience by providing access to multiple websites and platforms through a single point of contact. They also help publishers monetize their content by filling their available ad slots with ads from various advertisers. Ad networks can specialize in different types of ads, such as display, video, or mobile, and often use data and targeting techniques to improve the relevance and effectiveness of ad placements.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.