Definition of Ad Network
A company that connects advertisers to websites that want to host advertisements.
Explanation of Ad Network
An ad network is a company or platform that connects advertisers with publishers to facilitate the buying and selling of digital ad space. It aggregates available ad inventory from multiple publishers and matches it with advertiser demand, simplifying the ad placement process. For example, Google AdSense is an ad network that allows publishers to display ads on their websites and earn revenue, while advertisers can reach a broad audience across different sites. Ad networks provide targeting capabilities, analytics, and optimization tools to help advertisers reach their desired audience effectively. They also offer various ad formats, such as display ads, video ads, and native ads. By leveraging ad networks, businesses can streamline their advertising efforts, reach a wider audience, and achieve better campaign performance. Publishers benefit from ad networks by monetizing their content and filling their ad inventory efficiently.