Ad Placement

Definition of Ad Placement

The location and context where an advertisement appears on a webpage or digital platform.

Explanation of Ad Placement

Ad placement refers to the specific location where an advertisement appears on a webpage or digital platform. Effective ad placement is crucial for maximizing visibility, engagement, and return on investment. Advertisements can be placed in various positions, such as at the top of a page (above the fold), within the content, in sidebars, or at the bottom of a page. Strategic ad placement considers factors such as user behavior, content relevance, and the goals of the advertising campaign. Placing ads in high-traffic areas or where they are most likely to catch the user’s attention can significantly enhance the ad’s performance. Proper ad placement ensures that ads are seen by the right audience at the right time.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.