Ad Rank

Definition of Ad Rank

A value that determines the position of an ad in the search engine results page, influenced by bid amount, ad quality, and expected impact.

Explanation of Ad Rank

Ad Rank is a metric used by search engines like Google to determine the position of a pay-per-click (PPC) ad on search results pages. It is calculated based on several factors, including the bid amount, the quality of the ad and its relevance to the search query, and the expected impact of ad extensions and other ad formats. A higher Ad Rank means that the ad will appear in a more prominent position, which can lead to more visibility and clicks. Ad Rank ensures that the most relevant and high-quality ads are displayed to users, improving their search experience and increasing the likelihood of successful ad campaigns for advertisers.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.