Ad Retargeting

Definition of Ad Retargeting

A form of online advertising that targets users who have previously visited a website.

Explanation of Ad Retargeting

Ad retargeting, also known as remarketing, is a digital marketing strategy that targets users who have previously visited a website but did not complete a desired action, such as making a purchase. Retargeting involves displaying relevant ads to these users as they browse other websites or use social media, reminding them of the product or service they showed interest in. This technique increases the chances of converting these users into customers by keeping the brand and its offerings top of mind. Retargeting ads are often more effective because they target users who have already expressed some level of interest, making them more likely to engage and convert.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.