Ad Server

Definition of Ad Server

A web-based tool used by publishers, advertisers, and ad agencies to help with ad management, campaign management, and ad trafficking.

Explanation of Ad Server

An ad server is a technology platform that stores and delivers digital advertisements to websites, apps, and other digital platforms. It manages the placement, delivery, and tracking of online ads, ensuring they reach the right audience at the right time. Ad servers collect data on ad performance, such as impressions, clicks, and conversions, providing valuable insights for optimizing campaigns. There are two types of ad servers: publisher-side and advertiser-side. Publisher-side ad servers manage the ads displayed on the publisher’s site, while advertiser-side ad servers help advertisers manage and track their campaigns across multiple publishers. Ad servers are essential for efficient and effective digital advertising management.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.