Ad Space

Definition of Ad Space

The allocated space on a webpage where advertisements can be displayed.

Explanation of Ad Space

Ad space refers to the allocated area on a webpage, app, or other digital platform where advertisements can be displayed. Publishers offer this space to advertisers to generate revenue from their content. Ad space can vary in size and format, including banners, videos, pop-ups, and native ads. The value of ad space depends on factors such as the website’s traffic, audience demographics, and the content’s relevance to the ad. Advertisers aim to secure ad space that will maximize their reach and engagement with the target audience. Effective use of ad space involves strategic placement and design to ensure that ads are seen and acted upon by users.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.