Ad Spend

Definition of Ad Spend

The amount of money spent on advertising campaigns.

Explanation of Ad Spend

Ad spend, also known as advertising expenditure, is the amount of money a company allocates to its advertising efforts over a specific period. This budget covers various advertising channels, such as digital ads, television, radio, print, and outdoor advertising. Ad spend is a critical component of a company’s marketing strategy, influencing the reach and impact of its campaigns. Companies analyze the return on investment (ROI) from their ad spend to determine the effectiveness of their advertising efforts. By monitoring ad spend, businesses can adjust their strategies, optimize their budgets, and allocate resources to the most successful campaigns, ensuring they achieve their marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.