Ad Targeting

Definition of Ad Targeting

The process of placing advertisements in front of specific groups of people based on demographics, behaviors, and interests.

Explanation of Ad Targeting

Ad targeting is a digital marketing technique that focuses on delivering advertisements to specific audiences based on various criteria. These criteria can include demographics, interests, behavior, location, and more. By targeting ads to the right audience, advertisers can increase the relevance and effectiveness of their campaigns, leading to higher engagement and conversion rates. Ad targeting utilizes data and technology to identify and reach potential customers who are most likely to be interested in the advertised products or services. This approach helps optimize ad spend, reduce wasted impressions, and improve the overall performance of advertising campaigns, making them more efficient and impactful.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.