Ad Viewability

Definition of Ad Viewability

A metric that measures whether an ad is actually viewable by a user.

Explanation of Ad Viewability

Ad viewability measures how often an advertisement is actually seen by users. For an ad to be considered viewable, a certain percentage of it must be visible on the screen for a specific duration. For example, a display ad might be considered viewable if at least 50% of it is visible for at least one second. Ad viewability is crucial for advertisers because it ensures that their ads have the opportunity to make an impression on the audience. High viewability rates indicate that ads are placed in positions where users are likely to see them, enhancing the chances of engagement and effectiveness of the ad campaign.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.