Advertorial

Definition of Advertorial

An advertisement in the form of editorial content.

Explanation of Advertorial

An advertorial is a type of advertisement designed to look like editorial content. It blends advertising with informative or entertaining content, providing value to the reader while promoting a product or service. Advertorials are typically found in magazines, newspapers, and online publications. They are written in a style similar to the publication’s regular articles, making them less intrusive and more engaging. The goal of an advertorial is to build trust and credibility with the audience by providing useful information, while subtly encouraging them to take action. Advertorials must be clearly labeled as sponsored content to maintain transparency and trust with the readers.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.