Agile Marketing

Definition of Agile Marketing

A marketing approach that emphasizes flexibility, speed, and iterative improvements.

Explanation of Agile Marketing

Agile Marketing is an approach to marketing that emphasizes flexibility, collaboration, and rapid iteration. Inspired by agile software development, agile marketing involves breaking down large projects into smaller tasks, prioritizing them based on value, and continuously testing and adjusting strategies. Agile marketing teams work in short cycles, known as sprints, to quickly implement and evaluate marketing initiatives. This approach allows marketers to respond to changes in the market, customer behavior, and business goals more effectively. Key principles of agile marketing include a focus on customer needs, data-driven decision-making, cross-functional collaboration, and a commitment to continuous improvement. By adopting agile practices, marketing teams can increase their efficiency, innovation, and responsiveness. Agile marketing also involves regular feedback loops, allowing teams to learn from their experiments and optimize their efforts. This approach helps businesses stay competitive, adapt to new opportunities, and deliver more relevant and impactful marketing campaigns.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.