Analytics

Definition of Analytics

The systematic computational analysis of data or statistics to understand patterns, trends, and insights.

Explanation of Analytics

Analytics is the process of collecting, analyzing, and interpreting data to make informed decisions. In digital marketing, analytics tools track various metrics such as website traffic, user behavior, conversion rates, and campaign performance. By analyzing this data, businesses can gain insights into their audience, understand what works and what doesn’t, and optimize their marketing strategies. Analytics helps identify trends, measure the effectiveness of marketing efforts, and make data-driven decisions to improve ROI. Common analytics tools include Google Analytics, social media analytics platforms, and customer relationship management (CRM) systems. Effective use of analytics enables businesses to enhance their marketing performance and achieve their goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.