Definition of Audience
A group of people targeted or reached by marketing efforts.
Explanation of Audience
An audience refers to the group of people who consume or are targeted by content, advertisements, or marketing messages. In digital marketing, understanding the audience is crucial for creating relevant and engaging content. Audiences can be segmented based on various criteria, such as demographics, interests, behaviors, and geographic location. By analyzing audience data, marketers can tailor their messages to meet the needs and preferences of different segments, improving the effectiveness of their campaigns. Engaging the right audience with personalized and relevant content increases the chances of achieving marketing goals, such as driving traffic, generating leads, and boosting conversions.