Audience Insights

Definition of Audience Insights

Data and analysis that provide information about the characteristics, behaviors, and preferences of a target audience.

Explanation of Audience Insights

Audience insights are data and information about the characteristics, behaviors, and preferences of a specific audience. These insights are gathered through various tools and platforms, such as social media analytics, website analytics, surveys, and customer feedback. Understanding audience insights helps marketers create more targeted and effective campaigns. For example, knowing the age, gender, interests, and online behavior of an audience can inform the creation of relevant content and the selection of appropriate marketing channels. Audience insights enable businesses to connect with their audience on a deeper level, improve customer satisfaction, and achieve better results from their marketing efforts.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.