Audience Segmentation

Definition of Audience Segmentation

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics.

Explanation of Audience Segmentation

Audience segmentation is the process of dividing a broad audience into smaller, more specific groups based on shared characteristics or behaviors. This technique allows marketers to tailor their messages and strategies to meet the unique needs and preferences of each segment. Common criteria for segmentation include demographics, geographic location, psychographics, and behavioral data. By targeting these segments with personalized content and offers, businesses can increase the relevance and effectiveness of their marketing campaigns. Audience segmentation helps improve customer engagement, drive higher conversion rates, and optimize marketing resources by focusing efforts on the most promising segments.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.