Backlink

Definition of Backlink

A link from one website to another, often used to improve search engine rankings.

Explanation of Backlink

A backlink is a link from one website to another, serving as a vote of confidence and authority for the linked site. Backlinks are a crucial factor in search engine optimization (SEO), as search engines like Google use them to assess the credibility and relevance of a website. High-quality backlinks from reputable sites can improve a website’s search engine ranking, increase organic traffic, and enhance its online visibility. Backlinks can be acquired through various methods, such as creating valuable content that others want to link to, engaging in guest blogging, and building relationships with industry influencers. Effective backlink strategies contribute to better SEO performance and overall online success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.