Banner Ad

Definition of Banner Ad

An advertisement displayed in a rectangular graphic at the top, bottom, or sides of a webpage.

Explanation of Banner Ad

A banner ad is a type of online advertisement displayed in a rectangular format on websites, apps, or digital platforms. These ads typically contain images, text, and a call to action, encouraging users to click and visit the advertiser’s site. Banner ads can appear in various sizes and placements, such as at the top, bottom, or sides of a webpage. They are a common form of display advertising used to drive traffic, increase brand awareness, and generate leads. Effective banner ads are visually appealing, relevant to the audience, and strategically placed to maximize visibility and engagement.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.