Behavioral Targeting

Definition of Behavioral Targeting

A marketing technique that uses data about users’ past behavior to deliver relevant advertisements.

Explanation of Behavioral Targeting

Behavioral targeting is a digital marketing technique that uses data on users’ past behaviors to deliver personalized advertisements. This data can include browsing history, search queries, purchase history, and interactions with websites or apps. By analyzing this information, marketers can identify patterns and preferences, allowing them to target ads to users who are more likely to be interested in the advertised products or services. Behavioral targeting helps improve the relevance and effectiveness of ad campaigns, leading to higher engagement and conversion rates. It ensures that users see ads that are tailored to their interests and needs, enhancing the overall user experience.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.