Bid Management

Definition of Bid Management

The process of managing and optimizing bids in an online advertising auction system.

Explanation of Bid Management

Bid management is the process of controlling and optimizing the bids placed on keywords or ad placements in digital advertising campaigns. It involves setting bid amounts, adjusting bids based on performance, and ensuring that the budget is spent efficiently. Bid management tools and platforms use algorithms and data analysis to automate this process, helping advertisers achieve their campaign goals at the lowest possible cost. Effective bid management requires constant monitoring and adjustments to account for changes in competition, audience behavior, and market conditions. By optimizing bids, advertisers can maximize their return on investment (ROI) and improve the performance of their campaigns.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.