Big Data

Definition of Big Data

Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.

Explanation of Big Data

Big data refers to the vast volume of structured and unstructured data generated by various sources, such as social media, sensors, transactions, and digital communications. This data is characterized by its high volume, velocity, and variety, making it challenging to process and analyze using traditional methods. Big data analytics involves using advanced tools and techniques to extract meaningful insights from this data, helping businesses make data-driven decisions. In marketing, big data can be used to understand customer behavior, personalize experiences, optimize campaigns, and predict trends. Leveraging big data allows companies to gain a competitive edge and improve their overall performance.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.