Branding

Definition of Branding

The process of creating a strong, positive perception of a company, its products, or services in the customer’s mind.

Explanation of Branding

Branding is the process of creating and maintaining a distinct identity and image for a company or product. It involves developing a unique name, logo, visual design, and messaging that communicates the brand’s values, personality, and promise to its target audience. Effective branding helps differentiate a brand from competitors, build recognition, and foster emotional connections with consumers. Consistent branding across all marketing channels and touchpoints ensures a cohesive and memorable brand experience. Successful branding requires strategic planning, creativity, and ongoing efforts to maintain and evolve the brand’s identity in response to market changes and consumer preferences.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.