Breadcrumb

Definition of Breadcrumb

A navigational aid that shows the user’s location in a website’s hierarchy.

Explanation of Breadcrumb

A breadcrumb is a navigational aid used in websites and applications to help users understand their current location and how they got there. It typically appears as a horizontal trail of links, showing the hierarchical path from the homepage to the current page. Breadcrumbs improve user experience by making it easy to navigate back to previous sections or the main page. They are especially useful in complex websites with multiple levels of content. Breadcrumbs also have SEO benefits, as they provide search engines with a clear structure of the site’s content. Implementing breadcrumbs helps users find information quickly and enhances overall website usability.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.