Buyer Persona

Definition of Buyer Persona

A semi-fictional representation of an ideal customer based on market research and real data about existing customers.

Explanation of Buyer Persona

A buyer persona is a detailed representation of an ideal customer based on market research and real data. It includes demographic information, behavior patterns, motivations, goals, and pain points. Creating buyer personas helps businesses understand their target audience and tailor their marketing strategies to meet their needs. By segmenting the audience into distinct personas, companies can develop personalized messaging, content, and offers that resonate with each group. Buyer personas guide product development, marketing campaigns, and customer service efforts, ensuring a more targeted and effective approach. They are essential tools for improving customer engagement, satisfaction, and conversion rates.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.