Call to Action (CTA)

Definition of Call to Action (CTA)

A prompt in a marketing message that urges the audience to take a specific action.

Explanation of Call to Action (CTA)

A call to action (CTA) is a prompt that encourages users to take a specific action, such as clicking a link, signing up for a newsletter, or making a purchase. CTAs are typically found in advertisements, websites, emails, and other marketing materials. They are designed to guide users towards the desired outcome and improve conversion rates. Effective CTAs are clear, compelling, and strategically placed to capture the user’s attention. They often use action-oriented language, such as “Buy Now,” “Learn More,” or “Sign Up.” By including a strong CTA, marketers can drive user engagement and achieve their campaign goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.