Clickbait

Definition of Clickbait

Content designed to attract attention and encourage visitors to click on a link.

Explanation of Clickbait

Clickbait refers to content that uses sensationalized headlines or thumbnails to attract clicks and drive traffic to a website. Often, the actual content does not deliver on the promise of the headline, leading to disappointment or frustration for users. Clickbait tactics can include exaggerated claims, misleading information, or overly dramatic language. While clickbait can generate high click-through rates (CTR), it can harm a brand’s reputation and erode trust with the audience. Ethical marketing practices focus on creating honest, valuable content that meets user expectations and fosters long-term engagement and loyalty.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.