Client-Side Targeting

Definition of Client-Side Targeting

Personalizing web content based on data processed on the user’s device rather than the server.

Explanation of Client-Side Targeting

Client-side targeting is a digital advertising technique that uses data stored on the user’s device to deliver personalized ads. This data can include cookies, browser history, and device information. By analyzing this data, advertisers can serve relevant ads based on the user’s behavior and preferences. Client-side targeting allows for real-time ad delivery and personalization without relying on external servers. However, it also raises privacy concerns, as users may be unaware of the data being collected and used. Ensuring transparency and obtaining user consent are important aspects of ethical client-side targeting practices.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.