Cohort Analysis

Definition of Cohort Analysis

A type of analysis where data is divided into groups based on shared characteristics or experiences within a defined time span.

Explanation of Cohort Analysis

Cohort analysis is a method of analyzing the behavior of specific groups of users over time. These groups, or cohorts, share common characteristics or experiences within a defined period, such as users who signed up for a service in a particular month. By tracking cohorts, businesses can identify trends, measure retention rates, and understand how different factors influence user behavior. Cohort analysis provides insights into customer lifecycles, helping marketers optimize their strategies for acquisition, engagement, and retention. It allows for a more detailed understanding of user behavior and the effectiveness of marketing efforts, leading to data-driven decision-making and improved performance.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.