Definition of Content Curation
The process of gathering, organizing, and sharing relevant content from various sources.
Explanation of Content Curation
Content curation is the process of discovering, gathering, and sharing relevant content from various sources with a target audience. Curated content can include articles, videos, images, infographics, and social media posts. This practice helps businesses provide valuable information to their audience without creating all the content themselves. Content curation supports thought leadership, engages followers, and keeps the audience informed about industry trends and topics. Effective content curation requires selecting high-quality, credible sources, adding personal insights or commentary, and sharing the curated content through appropriate channels. It complements original content creation and enhances a brand’s overall content strategy.