Content Distribution

Definition of Content Distribution

The process of promoting and spreading content across various channels and platforms.

Explanation of Content Distribution

Content distribution is the process of sharing and promoting content across various channels to reach a target audience. These channels can include websites, social media platforms, email newsletters, blogs, and third-party websites. Effective content distribution ensures that content reaches the right people at the right time, maximizing its impact and engagement. Businesses use both organic and paid distribution strategies to amplify their content’s reach. Organic distribution involves sharing content through owned channels, while paid distribution includes methods like sponsored posts, native advertising, and pay-per-click (PPC) campaigns. A well-planned content distribution strategy enhances visibility, drives traffic, and supports overall marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.