Content Marketing

Definition of Content Marketing

A strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Explanation of Content Marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The goal is to build trust and credibility, establish thought leadership, and ultimately drive profitable customer actions. Content marketing includes various formats, such as blog posts, articles, videos, infographics, podcasts, and social media updates. By providing useful information that addresses the audience’s needs and interests, businesses can nurture relationships and guide prospects through the customer journey. Effective content marketing requires a deep understanding of the audience, clear objectives, and a well-planned content strategy to deliver measurable results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.