Conversion Flow

Definition of Conversion Flow

The sequence of steps a user takes from initial interest to completing a conversion action.

Explanation of Conversion Flow

Conversion flow refers to the sequence of steps a user takes on a website or app leading to a desired action, such as making a purchase or signing up for a service. Understanding and optimizing this flow is crucial for improving user experience and increasing conversion rates. A typical conversion flow might start with a user landing on a homepage, navigating to a product page, adding an item to the cart, and finally completing the checkout process. Each step in this journey should be designed to minimize friction and guide the user smoothly towards the final conversion action. Marketers and UX designers analyze conversion flow to identify potential drop-off points where users abandon the process. By addressing these points, such as simplifying forms or improving page load times, they can enhance the overall efficiency of the flow. Effective conversion flow design not only boosts conversions but also improves customer satisfaction by making it easier and faster to achieve their goals on the site.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.