Conversion Funnel

Definition of Conversion Funnel

A visual representation of the customer journey from awareness to conversion.

Explanation of Conversion Funnel

The conversion funnel, also known as the sales funnel, is a model that represents the stages a potential customer goes through before making a purchase. It typically includes stages such as awareness, interest, consideration, intent, evaluation, and purchase. Each stage involves specific marketing activities and content designed to move prospects closer to becoming customers. Understanding the conversion funnel helps businesses identify where prospects are in their buying journey and tailor their marketing efforts accordingly. By optimizing each stage of the funnel, businesses can improve conversion rates, enhance customer experiences, and achieve their sales and revenue goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.