Conversion Optimization

Definition of Conversion Optimization

The process of increasing the percentage of users who take a desired action on a website.

Explanation of Conversion Optimization

Conversion optimization, or conversion rate optimization (CRO), is the process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. CRO involves analyzing user behavior, identifying obstacles to conversion, and implementing changes to enhance user experience and encourage conversions. Techniques can include A/B testing, improving page load speed, optimizing calls to action (CTAs), and simplifying the user journey. Effective conversion optimization helps maximize the return on investment (ROI) from marketing efforts and drives business growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.