Conversion Path

Definition of Conversion Path

The sequence of steps a user takes on a website to complete a conversion.

Explanation of Conversion Path

A conversion path is the sequence of steps a user takes to complete a desired action, such as making a purchase or signing up for a service. It typically involves multiple touchpoints, such as clicking on an ad, visiting a landing page, viewing product pages, and completing a checkout process. Understanding and optimizing the conversion path helps businesses identify opportunities to improve user experience and increase conversion rates. By analyzing data and user behavior, marketers can streamline the path, reduce friction, and ensure that each step effectively guides users towards the final conversion. A well-designed conversion path enhances customer satisfaction and drives business success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.