Conversion Pixel

Definition of Conversion Pixel

A small piece of code placed on a website to track user behavior and conversions.

Explanation of Conversion Pixel

A conversion pixel is a small piece of code placed on a website to track user actions and measure the effectiveness of online advertising campaigns. When a user completes a specific action, such as making a purchase or filling out a form, the pixel sends this information back to the advertiser’s platform. This data helps marketers understand which ads are driving conversions and how users interact with their website. Conversion pixels are essential for tracking the ROI of digital marketing efforts and optimizing campaigns for better performance. For example, if an ad campaign is generating a high number of conversions, marketers can allocate more budget to that campaign. Conversely, if a campaign is underperforming, adjustments can be made to improve its effectiveness. Conversion pixels also provide insights into user behavior, such as the pages they visit before converting, which can inform website design and content strategies.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.