Conversion Rate

Definition of Conversion Rate

The percentage of users who take a desired action out of the total number of visitors.

Explanation of Conversion Rate

Conversion rate is the percentage of visitors to a website or landing page who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It is calculated by dividing the number of conversions by the total number of visitors and multiplying by 100. Conversion rate is a key performance indicator (KPI) for measuring the effectiveness of marketing campaigns and website performance. A high conversion rate indicates that the website or campaign is successfully encouraging users to take action. Businesses use conversion rate optimization (CRO) techniques to improve this metric and achieve better results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.