Conversion Rate Optimization (CRO)

Definition of Conversion Rate Optimization (CRO)

The process of increasing the percentage of website visitors who take a desired action.

Explanation of Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) involves improving the percentage of visitors who take a desired action on a website, such as making a purchase, signing up for a newsletter, or filling out a form. CRO focuses on enhancing the user experience, design, and content to increase conversions and maximize the value of web traffic. Key CRO techniques include A/B testing, usability testing, improving site speed, optimizing call-to-action (CTA) buttons, and streamlining the checkout process. By analyzing user behavior and identifying barriers to conversion, businesses can make data-driven decisions to optimize their website and marketing efforts. CRO helps increase revenue, reduce acquisition costs, and improve overall marketing effectiveness. Regularly monitoring and refining CRO strategies ensures continuous improvement and adaptation to changing user needs and market conditions. By prioritizing CRO, businesses can achieve higher conversion rates, enhance customer satisfaction, and drive growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.