Conversion Tracking

Definition of Conversion Tracking

Monitoring and recording the actions that users take after engaging with an advertisement or marketing campaign.

Explanation of Conversion Tracking

Conversion tracking is the process of monitoring and recording actions that users take after interacting with an advertisement or website. These actions, or conversions, can include purchases, sign-ups, downloads, or any other desired outcomes. Conversion tracking involves using tracking codes, cookies, or other technologies to collect data on user behavior and attribute conversions to specific marketing efforts. By analyzing this data, businesses can measure the effectiveness of their campaigns, understand user journeys, and optimize their strategies. Conversion tracking provides valuable insights into which channels and tactics drive the most conversions, helping marketers allocate resources more efficiently and improve overall performance.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.