Cookie

Definition of Cookie

A small piece of data stored on the user’s computer by the web browser while browsing a website.

Explanation of Cookie

A cookie is a small piece of data stored on a user’s device by a website. Cookies are used to remember information about the user’s visit, such as login details, preferences, and browsing history. They help improve user experience by enabling personalized content, saving settings, and facilitating smoother navigation. Cookies also play a crucial role in digital marketing by tracking user behavior, enabling targeted advertising, and measuring campaign performance. There are different types of cookies, including session cookies, which are temporary, and persistent cookies, which remain on the device until they expire or are deleted. Managing cookies responsibly is important for maintaining user privacy and compliance with regulations.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.