Copywriting

Definition of Copywriting

The act of writing text for the purpose of advertising or other forms of marketing.

Explanation of Copywriting

Copywriting is the art and practice of writing persuasive and compelling text for marketing and advertising purposes. Effective copywriting aims to engage the audience, convey key messages, and encourage specific actions, such as making a purchase, signing up for a newsletter, or clicking on a link. Copywriters create content for various formats, including websites, ads, emails, social media posts, and brochures. Good copywriting requires a deep understanding of the target audience, clear and concise language, and a strong call to action (CTA). By crafting impactful copy, businesses can capture attention, communicate their value proposition, and drive conversions.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.