Cost Per Click (CPC)

Definition of Cost Per Click (CPC)

The amount an advertiser pays for each click on their advertisement.

Explanation of Cost Per Click (CPC)

Cost per click (CPC) is a metric used in digital advertising to measure the cost of each click on an advertisement. Advertisers pay a set amount each time a user clicks on their ad, regardless of the number of impressions. CPC is commonly used in pay-per-click (PPC) campaigns, such as Google Ads and social media advertising. It helps advertisers control their budget and measure the effectiveness of their campaigns. A lower CPC indicates that the campaign is more cost-efficient. By optimizing CPC, businesses can maximize their ad spend, increase traffic to their website, and achieve their marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.