Cost Per Install (CPI)

Definition of Cost Per Install (CPI)

The cost associated with acquiring a new user through app installations.

Explanation of Cost Per Install (CPI)

Cost Per Install (CPI) is a metric used in mobile app marketing to measure the cost of acquiring a new user who installs the app. CPI is calculated by dividing the total advertising spend by the number of app installs generated from the campaign. This metric helps businesses understand the effectiveness and efficiency of their app marketing efforts. A lower CPI indicates a more cost-effective campaign, while a higher CPI suggests that more resources are needed to acquire users. By tracking CPI, businesses can optimize their marketing strategies, allocate budgets effectively, and improve overall performance. CPI is influenced by factors such as targeting, ad creatives, and user experience. Regularly analyzing and refining campaigns based on CPI helps businesses achieve better results and maximize return on investment (ROI). CPI is a crucial metric for app developers and marketers to monitor, ensuring that their efforts are driving growth and user acquisition effectively.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.